Once you know your business is a success, marketing can be somewhat turnkey, in that you already have the data to prove what works. However, before that time comes, it can feel like a complex puzzle that leaves your head spinning. After all, there are so many options and tools for marketing that, to do them all, would drive you insane and possibly put you in the poor house. However, you do have to start somewhere.
One mistake a new business owner can make is to assume that all marketing campaigns are working well. There has to be a way to measure whether something is bringing leads and new business to your virtual or actual door. Fortunately, there are quality, inexpensive marketing strategies that help you get your money’s worth. And, here are a few ways to get the most from your marketing.
Always Analyze the Data
I highly recommend choosing marketing platforms or tools that give you data to track leads, visits, conversions, etc. And, do check the progress of a campaign frequently, as this will help guide you further. After all, you don’t want to spend more money and time on a marketing effort that isn’t getting results. If you don’t know how to read the data accurately, consult with a business coach/mentor or look at some tutorials on the topic.
Business is really a numbers game when you get down to the core. Understanding how those numbers apply to your business is how success is born. Do know that things normally improve or change slowly, but you can experience large upswings when you employ new strategies or campaigns. Look for consistent growth and marketing plans that get you the most attention.
Always Present Quality, Unique Content
If you’ve spent any time researching marketing, you’ve likely heard the phrase “content is king.” There is a great deal of truth to this phrase. The reality is that modern consumers are less interested in traditional advertising than they are in brands that engage with them in interesting and entertaining ways. From blog posts to video content, creating valuable and unique content gives a sneak peek into your business and you. This develops a strong emotional connection with people who are your ideal clients and customers.
Utilize Social Media to the Fullest
Another huge development in the world of marketing is social media. Social marketing has quickly become a go-to tool for small and large businesses. Truthfully, all ages, genders, races, financial statuses are present on some type of SM platform and look for things to buy there. The key is to capture the attention of your ideal market by presenting content that appeals to them. So, yeah, you need to know who you’re speaking to. Some SM platforms have fairly sophisticated advertising tools. Yes, these advanced marketing campaigns do cost money, but they work well for some types of businesses.
Of course, there are those who say social media is a passing trend. It’s possible, but it’s still viable now, and ignoring it could do your business a disservice. The best thing about social media is it allows you and your business to connect with customers directly. You can respond to comments and tweets, joke with them, and generally let them see the humanity behind your business.
Consider Hosting or Attending Events
While digital marketing is incredibly valuable, traditional methods are not a waste of time. And what could be more traditional than talking to someone face to face? Business events are fantastic places to network and meet potential customers, mentors, and even investors.
Additionally, there are some low-cost things you can do to bring some extra spark to your event. Consider hiring musical entertainment to create a memorable time for attendees. I also love when businesses offer things like branded lanyards or pens from places like Dynamic Gift. These small tokens are useful and they keep your business in front of potential customers.
Ask for Help
One of the most important things to remember when it comes to marketing is that it can be complex. Truthfully, you may not understand it at all. That’s OK, asking for help is not a crime. Consider working with a business/marketing coach or outsourcing to a firm to get things in a better place. Sure, handing parts of your business over to other people can be scary, but it could be the best way to get the most out of your marketing.