Tag Archives: authenticity

AUTHENTICITY is a business buzz word these days. What does it actually mean and how do we BE IT to get results? The dictionary definition is this: of undisputed origin; genuine. Here's the thing: being authentic doesn't mean we must show all of our flaws or all of our strengths, for that matter. It's kind of like owning a weapon...you neither have to flaunt it, nor should you, in order for it to be effective when you need it. The same goes for a weakness. You live with those flaws every day. They are a part of you. They become a part of your strength naturally if you let them and will show up when needed.