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4 Ways To Nail Authenticity In Your Business

AUTHENTICITY is a business buzz word these days. What does it actually mean and how do we BE IT to get results?

The dictionary definition is this: of undisputed origin; genuine.

Here’s the thing: being authentic doesn’t mean we must show all of our flaws or all of our strengths, for that matter. It’s kind of like owning a weapon…you neither have to flaunt it, nor should you, in order for it to be effective when you need it.

The same goes for a weakness. You live with those flaws every day. They are a part of you. They become a part of your strength naturally if you let them and will show up when needed.

You can’t fake this kind of authenticity, and it takes time to show up in your fullness in life and business. But, it is far from impossible. In today’s guide, I’m going to share a few ways you can make your business more authentic. 

Focus On Your Passions

sparkler-677774_640What is the spark in your business? What are you trying to accomplish? And how are you doing that? The answers to these questions should help set you on an authentic path. After all, your business is you. What you sell is an extension of you. If you are measuring your authenticity and success by the number of followers you have on Twitter or the smart and expensive company cars you drive around, you may be missing something.  The key to a successful business is to create something that you are passionate about and makes happy clients and customers. If you do this from your heart and based on your authentic self, it will translate to your market.

Execute Excellence

logo-1330796_640Look around online for quality business tips. And, do hire help where you need it. You can’t be great at everything. As a Business Branding Coach, I teach women how to harness their unique personalities and quality execution to get noticed in the huge online market. This process makes a difference, but it takes a lot more resources than you think. For a start, unless you can pay someone to do it, you will need to learn how to build websites and post on social media. No matter what you do, try to do your best always. People will notice your quality and be more interested in working with you or buying your products.

Be Professional

woman-801872_640This point is especially important if you are a freelancer or an online entrepreneur. You are a professional businesswoman, so act like it! Even when you don’t think people are watching, they are.  Depending on your particular type of business, your professional image can vary from creative to conservative. Another important thing is professional cohesiveness between your websites, email, and social media accounts. Also, have you ever thought, ‘should I get a virtual address for my business?’ If so, the answer is most definitely. Perception is important. Small things like virtual addresses, professional email signatures, and matching images on your accounts do get noticed and give a feeling that you are the real deal.

Be Honest

chinese-676647_640Market your business authentically by being honest about what you do and how you do it. Don’t exaggerate to sound bigger and better than you are. That will come back to haunt you. However, Everyone makes mistakes. But, quality businesses with integrity will admit their fault. In fact, you can even use these mistakes to your advantage, as long as you communicate well with your clients and customers. The vast majority of people see a business owner admitting their blunders as refreshing. And, you might just come across as an authentic company to work with or buy from the next time they are shopping.  


About Kellie R. Stone

"I make no excuses for my diverse roles as a Rock Your Feminine Type Coach™ and Branding Expert, best-selling author, and crime thriller novelist. Yes, I do still chuckle a bit at the irony. I kick ass as a women’s biz coach by day and kill off vulnerable fiction characters at night. What the hell, it makes for some interesting dreams. I believe that everyone should pursue their passions no matter how out there they seem to be. One of those pure heart-fluttering passions for me has always been writing. Since I did, indeed, chase my dream of being a writer, I've published two non-fiction books in the self-development genre, co-authored an international best seller, and now I'm finally pushing my much-too-old-to-be-in-the-nest novel out the door and into the world. My whole world is empowering and I adore showing others how to live life unfiltered, whether I do that through the written word or my coaching work. I love my job!" ~Kellie R. Stone

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