AUTHENTICITY is a business buzz word these days. What does it actually mean and how do we BE IT to get results?
The dictionary definition is this: of undisputed origin; genuine.
Here’s the thing: being authentic doesn’t mean we must show all of our flaws or all of our strengths, for that matter. It’s kind of like owning a weapon…you neither have to flaunt it, nor should you, in order for it to be effective when you need it.
The same goes for a weakness. You live with those flaws every day. They are a part of you. They become a part of your strength naturally if you let them and will show up when needed.
You can’t fake this kind of authenticity, and it takes time to show up in your fullness in life and business. But, it is far from impossible. In today’s guide, I’m going to share a few ways you can make your business more authentic.
Focus On Your Passions
What is the spark in your business? What are you trying to accomplish? And how are you doing that? The answers to these questions should help set you on an authentic path. After all, your business is you. What you sell is an extension of you. If you are measuring your authenticity and success by the number of followers you have on Twitter or the smart and expensive company cars you drive around, you may be missing something. The key to a successful business is to create something that you are passionate about and makes happy clients and customers. If you do this from your heart and based on your authentic self, it will translate to your market.
Look around online for quality business tips. And, do hire help where you need it. You can’t be great at everything. As a Business Branding Coach, I teach women how to harness their unique personalities and quality execution to get noticed in the huge online market. This process makes a difference, but it takes a lot more resources than you think. For a start, unless you can pay someone to do it, you will need to learn how to build websites and post on social media. No matter what you do, try to do your best always. People will notice your quality and be more interested in working with you or buying your products.
This point is especially important if you are a freelancer or an online entrepreneur. You are a professional businesswoman, so act like it! Even when you don’t think people are watching, they are. Depending on your particular type of business, your professional image can vary from creative to conservative. Another important thing is professional cohesiveness between your websites, email, and social media accounts. Also, have you ever thought, ‘should I get a virtual address for my business?’ If so, the answer is most definitely. Perception is important. Small things like virtual addresses, professional email signatures, and matching images on your accounts do get noticed and give a feeling that you are the real deal.
Market your business authentically by being honest about what you do and how you do it. Don’t exaggerate to sound bigger and better than you are. That will come back to haunt you. However, Everyone makes mistakes. But, quality businesses with integrity will admit their fault. In fact, you can even use these mistakes to your advantage, as long as you communicate well with your clients and customers. The vast majority of people see a business owner admitting their blunders as refreshing. And, you might just come across as an authentic company to work with or buy from the next time they are shopping.