Tag Archives: branding

First impressions are everything in business, just as they are in our personal lives. As a branding coach, I understand how important the first 5 seconds of exposure are to getting the attention you need from potential clients and customers. Presenting quality and a memorable experience, whether it is via the Internet or in person, is one of the first steps to building a successful business. If you present a dated, boring, or inappropriate image to potential customers, clients or business partners, it could be difficult to ever change their minds about you. Fortunately, there are some tricks to making the best first impression for your business. Here are my top 7 things you can do to knock 'em dead from the get go!

In order to survive your first year in business, there are many varying factors to consider. And, ongoing success...well, that all depends on what you consider successful and how willing you are to play the game consistently. In this article, we are going to look at eight things that you can do to massively improve your chances of taking your business past the first year. Some of these might be more obvious than others, but they are all worthwhile and play a role in creating a solid business that will last.

In today’s business climate, conducting your work from home is an increasingly popular option. Many women want to be their own bosses so they can pursue their true passions and mission. However, a home-based, online business isn't all glam and glitz and, though you are the queen, there is a lot of royal work that only you can do. Your company needs your attention if it has the chance to survive and thrive. So roll up your golden sleeves and toss that tiara, 'cause you've got work to do!