Tag Archives: branding

Once you know your business is a success, marketing can be somewhat turnkey, in that you already have the data to prove what works. However, …

When you think about people with great personal brands like Simon Cowell, P!nk, Oprah Winfrey, or Ellen Degeneres, you may believe it’s all about their …

Simply put, without a continual flow of clients and customers, your business won’t grow or make money. Furthermore, you want to work with people who …

In the world of business, there will always be ups and downs. It comes with the business owner territory. But as much as owning a company can feel …

Finding your unique business voice not only opens you up as a business owner but opportunities for company growth. This is not just in terms …

Every business goes through slow periods. In fact, sometimes you can even see a pattern at certain times of the year. For instance, unless your …

Do you dream of starting your own business? If so, you’re most certainly not alone. Millions of women all around the world have aspirations to …

Starting a home-based business is a big leap of faith to take for anyone, even the most confident of entrepreneurs find it challenging. And, as …

Though the entertainment industry isn’t usually considered a solid, safe option for job security, it does pose significant variety and potential. If working in the …

I know that feeling of pure joy when you get a great business idea and want to run with it. And, yes, I have done just that on many …

When starting a business that is present online, creating a stellar website should be one of the very first things you do. However, in a haste to get the business up and running, many women skip the things that make a website successful. As an online business, no matter how vital a site is, make sure you have everything in place before you launch. Otherwise, you won't get the kind of attention you need and want. Here are my 4 top elements your business website needs to stand out.

If you are running a business of any size, your branding needs to be spot on and effective. So, what is branding? As businesswomen, we know what we do, what we are good at, how we operate and what our place is, right? It's easy for us to talk about all of these things and we should. However, this is not branding. It is simply marketing and bragging about yourself. And, if this hasn't been working for you, this may be the time to put these 3 kick ass rebranding strategies to work for your business!

Today, more and more bloggers are turning their passion for writing into profitable businesses. It's easier now than ever to start a blog and even create a stream of income while sharing your niche or passion. But it also means there are more blogs out there with which to compete. And, unfortunately, it's not as easy to rise to the top and get noticed, let alone, sell your goods. So, if you’re serious about making money, learn how to build a successful career around your blog.

First impressions are everything in business, just as they are in our personal lives. As a branding coach, I understand how important the first 5 seconds of exposure are to getting the attention you need from potential clients and customers. Presenting quality and a memorable experience, whether it is via the Internet or in person, is one of the first steps to building a successful business. If you present a dated, boring, or inappropriate image to potential customers, clients or business partners, it could be difficult to ever change their minds about you. Fortunately, there are some tricks to making the best first impression for your business. Here are my top 7 things you can do to knock 'em dead from the get go!

In order to survive your first year in business, there are many varying factors to consider. And, ongoing success...well, that all depends on what you consider successful and how willing you are to play the game consistently. In this article, we are going to look at eight things that you can do to massively improve your chances of taking your business past the first year. Some of these might be more obvious than others, but they are all worthwhile and play a role in creating a solid business that will last.