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3 Important Steps to Take Before Starting Your Business

Starting a business of your own takes unfathomable effort and dedication…not to mention the risk involved in losing money, time, and even your lifestyle. Because there are so many types of businesses and operation methods, it’s impossible for me to address them all in one article. However, I do know there are a few important steps to take before starting your business. So, if you’ve got the entrepreneur bug and are itching to get moving with a new venture, I recommend reading on for a few helpful tips.

Secure Your Audience 

One of the things I have always stressed to clients is to secure their audience before they actually go into business. I can’t tell you how many times I had excited women wanting to jump headfirst into the world of small business without any following whatsoever. Social media and that internet are amazing tools for the budding business owner because they allow you to find a market and loyal followers before you risk anything.

Figuring out your audience in advance also gives you vital information to customize your products or services to maximize customer satisfaction. From there, you can create a targeted ad campaign to reach potential customers. Of course, your marketing techniques will depend on your type of business, but practicing with social media before you open for business will help you feel more confident.  

Know Your Value

It’s unfortunate that so many women sell themselves short when they open for business. This can happen for several reasons. One, they simply don’t know what their products and services are worth. Secondly, they may not feel they deserve to be paid the “big bucks” for their goods. Additionally, they may have a poverty mindset that prevents them from charging what they should. 

I recommend learning from experts in the industry of your future business. They won’t steer you wrong and will help you to price your goods and services according to the present market. A business consultant can also advise you about how to Write a tender, project price increases, and develop a financial plan before you begin.  

Make a Hiring Plan

Just as you have a plan for money, inventory, and operations, you will need a plan for hiring help. This will help you to know exactly when it’s time to add some employees to your business. You don’t want to jump the gun with this one, as it could mean spending money you don’t have unnecessarily. This plan should correspond with your actual business plan. Do keep in mind, however, things don’t always go the way you plan them. Take things one step at a time when hiring staff.

Taking these steps before opening your business will help to reduce risk and hopefully lay a stronger foundation for long term profit. Identify and secure your target market in order to adapt your advertising campaigns accordingly. Know the financial side of the business you want to operate. This means doing research and even consulting with experts. All of this might mean waiting a little longer, but it will be worth it to secure a better outcome. 

About Madeline

Madeline is a mid-west mom of three who spends most of her time refilling ice trays and changing toilet paper...just kidding. She is a high school guidance counselor, all around funny gal, and a writer. Her first book, Be Happy Already!", is in the works.

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