If you are thinking about creating and launching your own website, know that it can be a thrilling experience but also a little stressful. I know that feeling where you just can’t wait to get your brand out there and are willing to put in the work to make it happen. This is all great, you also need to remember that there are some common DIY website mistakes to avoid. Take a look at the ones below and make a check list before you launch your site.
Poor Site Layout
The layout and design of a website can either make or break a business’s ability to reach potential customers and keep them on the site. If you are rushing to design your site or are working with limited skill level, you could be selling yourself short with your opportunity to make a good impression.
It’s common for new entrepreneurs to dump copy and images on the site randomly and without a strategic plan. I also frequently see that some sites lack headings, categories, and direction. Understand that every single website page needs to have a purpose. Images and good copy aids with the flow of navigation. If this is not the case, customers could become frustrated and not stay on the site long enough to make a connection or purchase.
I recommend asking for help if you struggle with knowing what works and what doesn’t. If you have a friend or family member who is good with graphic design, ask for assistance and pay them. There is also the option to pay a professional web designer or branding expert for the site that you really want. The latter can be done to answer specific questions. Know that branding for consultant purposes is common for new business owners and startups.
Good website design will present with efficient, clean pages. A smart website design will cover allows for you to say what you need to with clarity and precision. Make sure everything is easy to find and organized properly. Try to resist cluttering up pages with overwritten descriptions, distracting coupons, and product ads.
Make sure the general tone and feel of your site doesn’t change throughout. Inconsistency can confuse visitors and hurt your chances of making a sale or earning a new follower. That said, do create something that has flair and interest to keep your visitors coming back.
Not Having a Call to Action
Remember, your call to action is essentially a way to get visitors to the next step with your business. It might send them to a social media page, an upcoming event, a blog, or even ask for the sale. Try suggesting that your visitors contact you or sign up for a mailing list. You can also build trust by explaining to your customers why your business is different and wants to serve them. Doing any of these things can reduce the bounce rate while also increasing leads and sales.