No matter how great you are as a businesswoman or how on pointe your business plan is, your business needs exposure. As an entrepreneur, getting your business noticed is of the utmost importance for growth and sustainability. But what is the right path to get quality business exposure? Here are a few of my favorite methods.
Use Social Media
Social media is one of the best ways to share and market your business, with at least 42% of the world population involved in it. That equates to literally billions of potential customers and clients. Fortunately, no one needs that many to be successful. However, your presence online is extremely important if you want to get your share of that large pie.
How do you get quality business exposure with social media? There are many different ways to do this, but the main key is to be consistent with your posts and content. Share about interesting topics, personal insight, as well as how your products or services solve a problem. You also need to engage with your audience by responding to comments and direct messages in a timely manner. It can be quite slow, to begin with, but an organic social media following will serve you well in the future.
Get a Technology Refresh
When it comes to quality exposure, think about what type of technology you use, its security, and how it’s managed. I recommend having an expert analyze your tech use to find any areas in which you could improve or tighten up. You can learn more here about how certain companies can help you refresh this area of your business. Having the right technology and software in your corner can make other aspects of your business far easier to manage and grow.
Look at Your Local Community
There has been a shift recently in how consumers shop and source things. Surprisingly, it may be not what you think. The truth is, more people want to go back to supporting their local businesses as opposed to large conglomerates online. Your business may be the only provider of a product or service in your area, which means you have a local customer base to tap into. Get involved with local community events, advertise in the local press or in magazines, and be active within your community. It could make a big difference in your sales and exposure.
Use Customers Feedback as Sales Points
Finally, as a business, you already have happy customers, so why not use their words and comments as a sales point for marketing? A new potential customer will appreciate honest feedback from a consumer who has had experience with your company. It feels more genuine than just reading sales copy formulated by you or a sales team. Proudly display your feedback on your website and social media for greater impact.