A digital-savvy business owner knows that to thrive these days, you have to be where customers are spending large amounts of their time: online. Creating a digital marketing strategy is essential for any business looking to reach new customers and grow revenue. And when it comes to digital marketing, social media is a powerhouse tool that attracts millions of users. It is a popular way for businesses to increase expansion and visibility. Here are a few things you can try to your business faster using social media.
Grow Your Social Media Accounts
It’s hard to find a business today that doesn’t at least try to reach potential customers or clients online, using social media. This practice has become more popular with small businesses, direct sales companies, and businesses that focus on referrals and reviews to gain followers.
Instagram, in particular, is a great platform for businesses to reach potential customers. With its huge following worldwide, Instagram provides businesses with a massive audience to market to. And since 80% of users follow at least one business on Instagram, it’s clear that people are open to engaging with brands on the platform.
Though it is free to gather followers organically, some business owners choose to pay for help with growing their social media accounts to get started. Companies like Buzzoid can help you to purchase followers and likes when you need them. The point is to appear more successful, as this attracts more attention from potential followers.
Use Effective Photos
Share quality and interesting photos and videos that highlight your products or services. People love visual content, so make sure your posts are visually appealing. High-quality photos and videos will help you stand out from the competition and attract potential customers.
Some tips for taking a great social media photo include:
· Shoot in natural light whenever possible.
· Use a tripod to keep your shots steady.
· Edit your photos using photo editing software.
· Experiment with different angles and perspectives.
· Use props to add interest to your photos.
· Pay attention to the details.
Use Relevant Hashtags
Hashtags are a great way to get your content seen by people who are searching for specific topics. Do some research to find the most popular hashtags in your industry, and use them in your posts. The key here is to only use hashtags that are likely to prove effective, although experimentation is, of course, allowed.
Use Promotional Campaigns
Run regular promotional campaigns that will appeal to your ideal customers/clients. Instagram is an appropriate platform for running such campaigns throughout the year. You can offer discounts, giveaways, or other incentives to get people to engage with your brand. Just be sure to follow the platform’s guidelines for running promotions.
The one thing certain is that everyone likes a gift or a chance to save money when buying a product. If you offer this type of promotion, you can easily become a popular choice among buyers. Also, an initial benefit to running promos is that you can quickly attract followers to your business from the get-go.
Partner with Influencers
Partnering with influencers is another way to reach a new audience. An influencer is somebody who influences a particular demographic. They are usually experts in their field, celebrities, or have a large personal following on social media. It can take a long time for a business to gain a following that responds to their promotions. Influencers have a ready-made following that you could tap into. When you partner with an influencer, they can promote your products/services to their followers, making the process faster and more efficiently.