There are so many effective ways to build a brand for your business, but most companies focus their efforts on the online world. It’s true that social media is a great way to connect with potential customers and build a strong personality for your business, but you shouldn’t neglect offline branding strategies because they can be effective, too.
Billboards, signs, and direct mail are all common offline branding strategies, but there are some that are often overlooked, like the use of branded stickers. Stickers are a great, cost-effective way to build your brand if you have products or do promotional events. If you check out austinbannerprinting.com, you can check out an array of custom stickers for various purposes.
Using Your Stickers
Once you get your stickers, you need to know what to do with them. You could try putting them up in random places around your town for added exposure. Or how about giving them away to every customer, especially children? You can have several varieties printed for different purposes.
When you are sending direct mail, custom stickers can help you promote your brand and create interesting mailings. It immediately lets the customer know who is contacting them, and it makes your mail look more professional. However, you might want to do a less expensive version for larger campaigns to save money. That said, stickers are normally cheaper than purchasing custom printed envelopes.
Unfortunately, it’s pricey to get custom boxes printed for every shipment, so why not just add a sticker instead? Custom packaging is a great way to improve the customer experience and show that you have put careful thought into your branding. If you haven’t thought about using custom packaging, check out www.water-io.com for information.
Put Them Inside Packages
As well as putting stickers on your boxes, throw a few extras inside the package. If the sticker is well designed and customers like them, they might put them on the back of their laptop or on the wall in their room. Therefore, it’s a good idea to create something that has a visual interest as well as says something of value. When their friends and family see it and ask about it, they’ll tell them that it came free with a great product that they bought. Your brand will be exposed to new customers with no extra effort on your part.
An Alternative to Business Cards
Learning how to network properly is a part of operating a business successfully. When you meet people, you want to be prepared with something to hand out that shows your logo and contact info. As an alternative to a traditional business card, have you ever considered using stickers? Doing something a little different will make people remember you and your business brand.