Opening a construction company can be a rewarding and profitable venture, but it’s fair to say that women might have a harder time doing so. Fortunately, navigating the choppy waters of a new construction company can be easier if you have the right information and help. As a woman, I highly recommend that you seek out other women who have done what you want to accomplish. And, of course, there are some specific things that will help you stand out as a female-run construction company. Check out the following strategies to get you started on your path to success!
Have a Solid Plan
Starting any type of business requires a solid plan of action and attention to the details. If you’ve never written a business plan, don’t worry, there are plenty of resources out there to help you start. First of all, writing out your mission, values, and timeframe will help you finetune your ideas and goals. Furthermore, getting help for this stage is not a bad idea. Working with a business coach, mentor, or friend in the business is a great way to help you stay on track. Banks and investors love it when businesswomen have all their ducks in row before venturing out into the business world.
Brand Yourself and Business
I know that you might just want to get out there and swing a sledge hammer or pound some nails, but hear me out. You owe it to yourself to create a construction company you can be proud of. I believe that will more likely happen if you focus on setting yourself a part from the competition early on.
Think about what makes you unique and why potential clients should hire you as opposed to another construction company. Getting yourself out there is more than what you can do through word-of-mouth advertising. Consider creating a business website and social media accounts as hubs for information and content that will draw clients in. By posting quality, helpful content, your audience will see that you care and want to serve them well. Using video could also be a stellar way to show what you can do and let your personality shine. Remember, you are your business, and people want to know the person they are hiring. This is also another step that you could more easily accomplish by utilizing the expertise of a professional coach or mentor.
Choose and Train Your Team Well
Though you are the queen of your business, your team can make or break your construction company. It’s vital to choose and train your staff to the best of your ability. They don’t need to be exactly like you, but make sure they can do what you need them to. Furthermore, offer continual opportunities for them to learn and perfect their skills. As an owner, it’s your responsibility to understand advancements and construction techniques. Poor or lack of training can lead to so many issues, from costly mistakes to dangerous situations for your staff and clients.
Source Quality Materials
Another key step to stand out as a female-run construction company is to only source top quality materials. Using low standard materials might save you a little cash, but it won’t serve your business in the long run. Do your best to find dependable, affordable construction supplies every time. You do this by listening to clients, checking reviews and ratings, and knowing your industry inside and out. If a deal for materials seems too good to be true, it probably is. Don’t ever cut corners on quality, as it’s your reputation and client satisfaction at stake.
You might also consider being a company that specializes in using sustainable and eco-friendly materials. This method is becoming more-and-more popular, especially among younger people in the market for home construction and remodeling. It’s definitely a way to make a stand for the environment and the future of the construction industry.
If you want to stand out as a female-run construction company, be strong and do what it takes to be the best at your craft. Don’t let the statistics scare you either. You have every right to be a leader in the industry as any man does. Find your special place in the business and spread your entrepreneurial wings!