The services you provide as a business, the way you conduct yourself, and your online presence are three things that can have a huge impact on your success. Some other points of consideration, however, are the way your commercial property looks on the outside and how it feels on the inside. Whether you have a medical practice, a store that sells goods, or an office block, think about how others perceive you as a business. It helps to think about what physical attributes attract you to a store or service provider. After all, first impressions can make or break a connection with a potential customer or client. With that in mind, here are a few ways to improve how your business looks and feels.
Be Consistent with Your Brand
If your business looks and feels much different than customers expect it to, they could be thrown off or confused by what you are about. Those who come in to browse or for meetings want to see things that line up with the reasons they decided to give your business a chance in the first place. The overall design and physical embellishments on both the exterior and interior are best kept in alignment with your vision for the business. This can start with how you want others to feel in the space.
Using color and texture are always an easy way to create an aesthetically pleasing environment, as well as bring about certain emotions. For example, restaurants often use stimulating colors like red to promote hunger and draw attention to themselves on the outside. Of course, consider the type of business it is in order to choose details that are appropriate.
Maintain and Organize the Space
Have you ever driven by a business and been instantly turned off by a cluttered and ill-maintained storefront or building lobby? Well, I have, and it usually ended my desire to take another step. Another thing that turns me off is a company vehicle that is old and run down. I mean, think about it…why would you want to put your trust in a business that can’t maintain their property well?
Do regular walkthroughs on your property to make sure everything is in working order and doesn’t look cluttered or neglected. This goes for everything that is connected to your business, including vehicles, land, and all interior aspects. Regular maintenance is a must if you want to make a good first impression and keep regulars coming back.
Have a Well Taken Care of Parking Area
Since the parking area is literally the first space customers see and experience before entering your business, it’s worth giving it some attention. Is it well maintained or could it use some TLC? And, is it ample enough to serve your business? Whether it’s a case of renewing the driveway paving or simply keeping it free from trash and leaves, do what you can to make this area safer and more presentable.
Install Proper Lighting
There’s something about good lighting that makes any kind of property look and feel better. Additionally, if your business is lit up properly during the night, even if it’s not open, it can draw attention from those who may not notice it during the day. This includes having landscape lighting, spots that highlight the building, and lighted signage. Lighting also creates a sense of peace and security for those who might be visiting at night.
Keep Things Safe And Sound
Security systems, cameras, and fencing can not only keep your business safer but can look and feel more professional to anyone who visits. If you install the best security systems, customers and employees will feel safer, knowing that they and their cars are less likely to be in danger. As a business owner, this also gives you peace of mind about the security of the promises when you cannot be there.