Because a new business owner can’t do everything, it’s important to have ample help to get things done. This might include hiring staff, adding interns, or outsourcing certain services. For this post, we will look at several essential services for startups. Do know there are many other areas in which you could seek help from the outside.
The first potential outside service to consider is marketing. As not every biz owner is gifted in the marketing department, this important job could fall short or be left undone altogether. Because marketing is largely responsible for a business’s growth, this really isn’t a great option. After all, without targeted, effective marketing, potential customers aren’t going to know why they should use your business, why you are better than your competition, and what you have to offer.
There are so many different ways to market a company, but most of them will require some knowledge, wisdom, and attention to detail. If you don’t have the time or ability to tackle this on your own, consider hiring a marketing team or coach to help you as you move through the startup process.
As with marketing, branding is one of the most important aspects of your business to get right from the beginning. Though you might not have a large budget, I highly recommend investing in branding that gives your business a unique place in the market. This is also an area that is likely to be enhanced by outside help. This is primarily because we can get too emotionally close to our business and not see what others do. A branding agency, coach, or even a creative friend can help you to portray the essence of who you are and how you want to serve your audience.
The next service that needs attention is IT. Your servers, network, and all of your tech are things you want to stay in working order and secure. Unless you or one of your employees is a tech wizard, you’re likely going to need some type of managed IT services. It’s also important to seek help for setup if you plan to have an office network and extensive digital storage. Anti-virus software is also an essential part of keeping your operation safe from invaders. An IT service company can help you set up your entire system or simply instruct you about the basics to get you started. Many IT companies offer packages for different levels of work and attention needed.
The final service you might want to consider is human resources. If your business is small, you may not have a need for this service in the beginning. Remember, if you are handling your employees on your own, always keep detailed records and make sure they do too. Even if you don’t plan to hire a human resources manager for a while, I do recommend thinking about the future and how you want this part of your business managed. HR helps companies deal with employees and a range of legal matters, making them one of the most essential departments of any business.