This post was a collaboration and may contain affiliate links. I understand what it’s like to be a quality, unique businesswoman and not get the attention I needed and wanted. This was mainly due to not connecting my branding to my personality and true self. Once I did this, things really got interesting…and busy. There are so many things to prioritize when it comes to building a successful business, but I believe the following four things are most important if you want to thrive quickly and consistently. Take a look at my top 4 ways to get the attention your business deserves.
Get The Attention Your Business Deserves #1: Talk to Potential Customers and Clients
First things first, you need to make contact, engage, and find common ground with potential clients if you want to attract new business. Showing people who you are and what type of character you have helps you to build credibility and following. When you are honest and relatable and speak directly to their needs, it can take down walls almost immediately. Words are powerful and can make or break a new business relationship.
There is something special that comes with experience, but you can certainly win over new clients without having years under your belt. Be yourself and remember that your potential customers and clients will connect with you if you are right for them. If not, don’t worry about it. You want to serve those who need what you have.
Get The Attention Your Business Deserves #2: Attend Trade Shows
One way to find potential customers and find supportive colleagues is to attend trade shows. Attending important events in your industry also gives you greater clout and credibility. It helps to keep you up on cutting edge products, techniques, and resources that your clients need and want.
Trade shows also give you a chance to mingle with big players in your field. There will be plenty of consumers looking for products and services as well. To attract both clients and colleagues, make sure you stay true to your brand with your booth, literature, and cards. Create examples of your product or service that speak for you as the crowds walk by. Deals and promotions also go a long way to attract attention. Though attending trade shows isn’t everything you need to build your business, it certainly can give you a boost.
Get The Attention Your Business Deserves #3 Work on Marketing
Being seen and showing up consistently is imperative for every business. You can have the best products and services, but if no one can see you, all that awesomeness will go to waste. Furthermore, I recommend having multiple avenues of connection to your market. First, make sure you are collecting names and emails consistently to create a strong pool of potentials.
You should also look into working with a company that does lead generation, such as Flagship Digital leads. They target your specific demographic to ensure you get interest from customers quickly. The data helps you to see what’s working when it comes to your marketing. You can then focus on the best ways to get customers interested and talking about your company!
Get The Attention Your Business Deserves #4: Beef up Your Social Media
With multiple platforms, cultures, and operations, social media can be intimidating to even the sharpest businesswomen. Creating a solid presence on even one platform takes a plan and time to implement it. Though I don’t believe you have to do it all on all sites to make a difference, you do have to be consistent. One of the issues many biz owners come against is available time to spend on social media. One thing that can help with that is Hootsuite. This is a social media management platform that gives busy business owners flexibility to schedule posts. It can be especially helpful for newbies and those who simply don’t have time to attend to multiple accounts throughout the day.
Try not to get overwhelmed with the tasks at hand. It will serve you more to stay focused on the bigger picture of your business and the results you ultimately want to get. If things don’t go as planned, simply rethink your choices and shift gears.