Keeping your customers happy and feeling valued is a crucial part of operating a business successfully. Every business, whether it’s a small home-based startup or a large corporation relies on keeping customers coming back and referring new business. In today’s market that is filled with plenty of sources for just about every product and service, customers expect to be wowed. This requires businesses to go above and beyond average in everything they do. Here are just a few simple ways to satisfy customers more.
Give Every Customer The VIP Treatment
Every customer deserves to be treated and valued like a VIP. That’s why it’s important to have that attitude whether you’re a doctor, providing in office dispensing or a store owner, offering refreshments. Go out of your way to provide the unexpected little things that make them feel special.
Going above and beyond with your unique creative treats is what helps to keep brand loyalty. Get in the habit of upping your service for every customer no matter how much they spend with your company.
Communicate with Customers
Communication is very important for the customer because they want to be heard. Make sure they have the opportunity to speak to a real person and not just go through a virtual buying experience. Additionally, whoever that person is, it’s important that they have superior listening and communication skills.
As a business owner, enjoy engaging with your customers personally whenever you can. Consider dropping them random notes or thank you emails when time permits. If you did just a few of these every week, think about what a positive impact it could have on your customer base.
Even if you have those customers who get on your last nerve, it’s essential to show professionalism and a commitment to resolving problems. Give them the opportunity to reach out through multiple channels so they feel valued and respected.
Pay Attention to Their Feedback
Feedback is critical for the company’s improvement, whether it’s to do with customer service or the product you’re selling. Feedback from actual customers is the best form of feedback because it’s organic and not biased. They will tell it like it is. Pay attention to the details posted in online reviews as well as phone complaints. In fact, keep track of these in a way that enables efficient troubleshooting and resolution. Don’t ever dismiss concerns or the constructive feedback you’re given.
See Customers As People Not Numbers or Money
Customers are more than just a transaction and a way for your business to profit. Believe it or not, customers can feel if meeting their needs is a priority to your company. They won’t tolerate being rushed, ignored, over-charged, and put off. Hopefully, none of these things are happening in your business.
Work on getting to know the core needs of your customers by…well, asking them. You can do this yourself, have employees ask, and using surveys or questionnaires. This simple task goes a long way to earn their trust and loyalty. They will more likely come back and refer their friends and family.