Being in the real estate business means constantly searching for new clients. While it’s possible to have repeat customers, it’s unlikely as homes are long-term investments. Because a recent customer may not return until many years later, it’s necessary to find new prospects if you want to thrive. Lead generation is one of the most effective strategies you can use to identify and attract potential customers. Finding opportunities and having the ability to generate real estate leads can be tricky compared to other industries. Let’s take a look at some tips that could set you on a better path.
Be Active Across Social Media
As a real estate agent or investor, it’s important to learn how to promote yourself on social media to generate more leads, especially if you don’t have a website or blog. Facebook, LinkedIn, Twitter, and Instagram are great places to start if you want to generate solid leads on a limited budget. You can even use Instagram and Facebook ads as cost-effective ways to promote your business and expand your online reach. If you already have a website, social media can help you target specific demographics interested in your offerings, increasing clicks.
Consider networking with local businesses to build mutually beneficial partnerships and extend your reach. Thankfully, you will find potential individuals and organizations across other industries. For example, you can connect with insurance companies near you, particularly those specializing in homeowners insurance. You can also partner with personal bankers, commercial lenders, cleaning experts, landscapers, title companies, and staging experts. All these businesses will have clientele relevant to your business.
Utilize SEO Strategies
You can use various SEO strategies to enhance your online visibility and increase your ability to generate real estate leads. For example, you can research target keywords and implement them in various ways in your marketing strategy. SEO can also help optimize your web content and online pages to rank higher on search engines. This increases the likelihood of prospective buyers and sellers finding your business online. Also, several real estate SEO companies are available to work with. For example, you can visit this team of professionals if you want to rank higher on search engines like Google.
Don’t Skimp on Video Marketing
Believe it or not, properties listed with videos receive 403% more inquiries than listings without videos. So, if you want to attract more attention and potential customers, incorporate videos into your real estate marketing plan. You can go about this in several ways. One option is to create a YouTube channel and upload high-quality video walkthroughs of your listings. These can even offer helpful advice to property buyers. You can share these videos across all your social media platforms and your website to boost engagement.
Engage with Past Clients
Your relationship with a satisfied client should not end after they sign on the dotted line. While repeat customers are uncommon in real estate, happy clients refer you when opportunities come up. So, continue to engage with your past clients. Consider following them on social media and ask them to return the favor. You can also congratulate them publicly on their purchase and ask their permission to share their photos on your social media accounts.