With hit television shows like “Shark Tank” dominating television ratings, it’s no wonder that entrepreneurship in the United States is at an all-time high. This is especially true when it comes to women. According to Forbes.com, as of 2017, there were 11.6 million women-owned businesses in the United States. Women are now making up 40% of new entrepreneurs, but when it comes to technology startups in the U.S., however, women make up only 17% of the founders. With a world that is led by technology, how can that percentage increase for women? Here are a few ideas about what the future may hold for women in tech.
Women In Tech: Using Tech Resources More
One way to help to increase female technological entrepreneurship is to get their brand, message, and growth potential out on the Web. Women’s Life Link hones in on the importance of the technological world, especially when it comes to blogging. This helps to build expertise and credibility in the industry but requires work.
To help get their message out across the world, women entrepreneurs may want to consider outsourcing. As addressed in the article 4 Reasons to Consider Business Outsourcing, it allows solo entrepreneurs the ability to have:
- Superior Technical Quality, Monitoring, and Fluidity
- More Time and Focus
- Security and Reliability
- Stress Reduction
Even though outsourcing can be financially nerve-wracking, it can help to ease entrepreneurs mind that they have professionals in charge of finding the right and most effective ways to get their message out to the public.
Women In Tech: Tech Startup Program
For resources to help with a tech startup program, entrepreneurs are encouraged to learn more here. Key concepts entrepreneurs need to focus on when building their startup program are readily available as a means of a reference. Trying to accomplish their business plan all by themselves can add a lot of frustration and force them to focus on areas that may not be a priority.
Women In Tech: Organization and Assessment
Having the experience of well-trained professionals can help to diminish stressful situations and leave entrepreneurs with a sense of security when it comes to the success of their business. Five key areas that they can focus on to help them organize their business include:
- Creating A Mission Statement
- Technology Needs and Assessment
- Long-Term And Short-Term Goals
- Better Cybersecurity Infrastructure
Women In Tech: Getting Help
Also, consider organizations such as Female Founders Alliance, entrepreneurs and investors who help link women entrepreneurs with the right mentors and investors. Women can also research the many grants that are available to help start up a business. The Eileen Fisher Women-Owned Business Grant Program and The Amber Grant are two of the programs highlighted in the Forbes article Tackling Female Entrepreneur Challenges in 2018.
Female entrepreneurship is trending in the right direction, but women leading technology startups has remained stagnant for the last several years. In the end, it comes down to having the confidence, the resources, and the budget to put the best plan in place to lead a technologically driven world.